B2B BRAND MARKETING
SERVICES
COMPETITIVE
ANALYSIS
Identify opportunity, uncover weakness
MARKETING
PLANS
Generate consensus and achieve budget funding
BRAND
POSITIONING
Messaging structure that shapes perception
GO-TO-MARKET
CAMPAIGNS
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Support sellers and communicate benefits
VALUE PROPOSITION
Articulate and demonstrate the "why"
DESIGN
& BRAND IDENTITY
Consistently align brand look, feel and sound
OUR
STORY
In a world of choices, you need to stand out, be different and communicate your value. Success starts internally. We help you build your brand ambassador's beliefs, arm them with messages and provide the support that allows B2B brands to shine in the marketplace.
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Charlie Brown is your man with 35+ years of experience developing brand strategy and executing marketing plans in complex businesses within very competitive industries. His success comes from a philosophy of teamwork and collaboration with a focus on delivering results through his four R’s approach:
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Relevance: Understand your market and your audience
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Reputation: Build your brand story on strengths, differentiation and value
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Repetition: Utilize both internal and external communication channels to deliver memorable brand messages.
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Resonate: Measure success based on when the voice of customer mimics your brand messages
Charlie will incorporate the expert resources only he can best leverage for your project's success, with the benefit of flexible and efficient cost structures. More of Charlie’s background can be found here: www.linkedin.com/in/charleskbrown
